Vizu Research in conjunction with Ad Age has done a blog readership study. Some interesting numbers, a few things you already knew, and some surprises:
–How many and how often do people read blogs?-30.8% of blog readers read more than three blogs regularly–and of the blogs they read most often, 68.3% of respondents said they read them daily.
–Community is a primary driver of readership within the blogosphere-When asked how they find the blogs they read, 67.3% follow links from other blogs.-Recommendations on blogs (22.9%) is ranked higher than finding links on search engines (19.6%) when selecting which blogs to read.
–What makes a good blog?-43.9% of respondents said the quality of writing determines which blogs they will read regularly, and 43.6% said that topical focus is a key determinant of regular readership.-51.5% said quality of writing helps them assess which blogs are credible and high-quality, and 38% said it was the author’s […]
Published by Chris Houchens
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