In my main keynote, I take the audience through a series of three essential elements for successful marketing. The first element, “Marketing begins with the Product” is usually met with a collective “Duh” from the room. But so many organizations skip this step. Many start-ups don’t even consider marketing in the early stages of product development.
The main question that you need to answer before you do anything else is: Do you have something that people want?If the answer is NO, then all the “marketing” in the world isn’t going to help you.
Of course, if you’re the government, these rules don’t seem to apply. Current case-in-point: the new dollar coins. In case you haven’t heard, the US Mint is producing a new dollar coin that features all the presidents in the order they served. A new presidential coin will be rolled out every three months until 2016. It’s modeled on […]
Published by Chris Houchens
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