ClipBlast has upgraded its video search engine with more detailed categorizations and a cleaner search and browse interface. This is a healthy sign that video search is quickly maturing and will soon be a viable option for advertisers.
ClipBlast doesn’t interject video ads into the content, it merely links to other video sources. The interface allows you to search by category such as baseball and by video provider, which makes it easier to find the most desired content.
Google Video continues to be pathetic by comparison, and despite YouTube is not a lock to be dominant in video search. If you look at the “categories” within Google Video, there are links to clips in Russian and German that make no sense to us Yanks.
The big challenge for video search engines is how to maximize revenue. Since they are portals to other websites, they are passing through traffic and today […]
Published by John Gartner
Continue reading: Video Search Getting Smarter
Related with "Video Search Getting Smarter"
“Blogs allow you to cheaply and quickly begin a smarter conversation”
Blogs allow you to cheaply and quickly begin a smarter conversation. And once you get it going, that conversation starts bleeding out into all other areas of your business- including advertising, PR and corporate communications. One of the links in Jeff Barr’s blog link roundup. Published by Chris HouchensContinue reading: "Blogs allow[...]
Will Search Embrace Effective Video Ads?
New data from DoubleClick reveals that video ads get twice the click through rate of static image ads. It’s no surprise that interactive content is more effective, but I’m wondering why video ads aren’t being integrated into contextual advertising and search marketing. DoubleClick tallied the results from 2.7 billion video[...]
No Ads, No Video Search
Video search sites are finding making money a challenge, and that’s because they haven’t found an effective method of integrating advertising. While Google (via YouTube) has traffic and Blinkx has great technology, but not enough exposure, they both have no choice but to integrate pre-roll or post roll ads. Writing[...]
Google Universal Search
Google Universal Search May 21st 2007 Posted to Uncategorized, Internet Marketing News, … conducted on Google will now include: video, image and news results. As far as video goes, I think most … services such as video, images and news but I’m not so sure this is the right way Google[...]
SEO Guide to Video
Video search engine blinkx published a guide for maximizing revenue from online video. The SEO wiki encourages participation in sharing ideas about the best methods for publishers and marketers to make money. Blinkx CTO Suranga Chandratillake also published a whitepaper with information about how to use Media RSS, how to[...]
