Users First

There’s been quite a bit of talk over the past few days about some remarks that Jim Buckmaster, an executive at Craigslist, made at a media conference in New York last Thursday.
It seems that Buckmaster stated that he has no intentions of “monetizing” his online classifieds service with any sort of advertising. The room full of ad and media folks apparently looked at him like he had a second head.
Why no ads? Get this….It seems that Craigslist’s users haven’t expressed an interest in seeing ads…..Mmmm.
First off, they ARE making money…( a few million a year). They just aren’t doing it with “ads”. Craigslist does a fabulous job of hitting the sweet spot on pricing. The rates they charge for job and for-rent ads in a few of the many cities they serve are high enough to pay the bills, keep other sections and cities free, and still make a very […]

Published by Chris Houchens
Continue reading: Users First