When Imran Hakim of iTeddy based in Bolton booked his stand at the Toy Fair he had no idea what to expect as a new entrant to the market. iTeddy, however, proved hugely popular with the audience so much so that Hakim twice had to draft in additional staff to cope with the level of interest from the trade professionals attending. All of the leading buyers visited the iTeddy stand with genuine interest shown by most including representatives from market leaders Hamley’s, Toys’R’us’ and Harrods. By the close of the show Hakim expects orders for the Christmas peak to run to 7 figures a number that will challenge his work force but he has no doubts they will meet. For more information, visit the website at www.eventsindustryalliance.com
Published by Chris Houchens
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