Lots of small businesses do essentially the same thing. That reality leads to an even greater perception by the prospective client that one accountant is like another, one web designer is like another, one remodeling contractor is like another, one fill in the blank here is like another.
In your heart you may know that’s not true, but unless you do something to prove it so, perception is reality. I think most businesses miss what it is that does make them different. It’s true, if you prepare tax returns, many others may do what you do. But, the magic, and the way in which you win the hearts and minds of your clients is “how you do it.”
I once visited with an actual tax specialist and financial planner who offered very good coffee, great music and a masseuse while clients waited to have their taxes prepared. Believe me, no one visited […]
Published by Lee Odden
Continue reading: Think How You Do, Not What You Do
