Did your parents ever warn you about “the bad part of town?” Well, the web has those places too. A lot of people understand that links back to a web site can help a web site get better rankings in the search engines.
Problem is, blindly seeking any kind of link may do more harm than good. There are folks out there that will try to lead you to believe that any link, and lots of them, is all that matters. The more the better, the less work to get them, even better. Please don’t fall prey to this kind of thinking.
The search engines want to find high quality content and deliver it to people who are searching. Any practice that is set-up to trick them into ranking a site higher will eventually lead to penalties or even banishment from the index all together. Building relevant, high-quality, hand-crafted links is work, […]
Published by Lee Odden
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