John Moore at Brand Autopsy notes a case of one ad agency hiring another to solve its branding issues … they go about helping improve the branding/marketing efforts of their clients, Campell-Mithun hired Cue
Should you ever hire a competitor?
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Spyware Bills Should Zap Advertisers
A House subcommittee is again considering spyware legislation that would prevent the distribution of software that takes control of computers without user consent. While federal legislation of this type is needed, the bill as introduced is questioned as being so broad that it could limit innovation. But in addition[...]
How To Ethically Use A Swipe File For Your Ad…
Did you ever wish you could afford to hire one of those professional copy writers who charge $5000 or more to write a simple sales letter? Or worse… How To Ethically Use A Swipe File For Your Ad...[...]
Branding Strategy
Branding strategy refers to particular set of pre planed road map to achieve a significant, suitable and memorable differentiation between a particular product and services in contrast to similar market competitor . Essentially, a branding strategy relies on market research and market segmentation Branding Strategy[...]
Removing Duplicate Keywords From Your Keyword…
Removing Duplicate Keywords From Your Keyword Lists Duplicate keywords become a big problem as your keyword lists grow. Let’s face it, no one wants to sort through a 10K keyword list manually. There are a lot of tools that can sort out duplicates for you, you could even hire a[...]
YouTube: The New Netscape
The most lucrative Internet company buys a hot startup that enables people to view content. It’s a marriage made in heaven what could go wrong? But are we talking about 2006 or 1998? Well, the $4.2 billion that AOL paid for Netscape turned out to be an awful investment for many[...]
