Marketing online is a mixed bag. While search marketing is high impact and high value, it’s not the only game in town.
In this week’s poll, I’ve assembled a variety, but not comprehensive, list of web site marketing channels that are alternatives to standard search engine marketing. Some are true, stand alone channels. Some offer the benefit of direct traffic as well as a positive effect for natural search engine rankings.
Name your top non-standard search engine online marketing channel
RSS
Social News (Digg, StumbleUpon, Reddit)
Web Site Links (free)
Web Site Links (paid)
Press Releases
Forums
Online Advertising (not PPC)
Social Networks
Syndicated Articles
Social Media (Video, Images, Audio)
Directories
Offline Advertising or Promotion
View Results
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As standard search engines evolve via personalized and social search, I think alternative online marketing tactics will become increasingly important for those currently relying on search engine optimization. Please share your thoughts and additional […]
Published by Lee Odden
Continue reading: Reader Poll: Top Non Search Engine Marketing Channels
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