Over the past 6 months we’ve been doing a bit of resource aggregation regarding social media both as a practical application for marketing client content online as well as reviewing research conducted on social media usage. There’s not a lot of research out there but here are a few interesting reports:
BIGresearch - Simultaneous Media Usage Study
University of Massachusetts-Dartmouth’s Center for Marketing Research - Inc. 500 Companies Fast Adopters of Social Media
Yahoo! and comScore Networks Study Reveals Influential Consumers Can Be Reached Through Search, Social Media and Communication Tools
I am curious what kinds of social media that search marketers and readers of Online Marketing Blog use the most often, so here’s a poll for you.
What kind of social media do you personally use most often?
Social News Sites (digg, newsvine)
Social Bookmarking / Tagging (del.icio.us)
Image Sharing (Flickr)
Video Sharing (YouTube)
Podcast (iTunes)
Social Networking (LinkedIn, MySpace)
Wiki (Wikipedia)
View Results
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Published by Lee Odden
Continue reading: Reader Poll: Social Media Usage
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