Marketers looking to reach younger males should invest in online video, according to data from Leichtman Research Group. The group says men aged 18-34 account for 41% of those who view video online on a daily basis, as well as making up over two-thirds of adult YouTube watchers.
So hello beer, sneaker and video game advertisers, come on down!
Between online video and video games, broadcast TV is facing some stiff competition. That will only get more difficult in the coming years as Joost seeks to create a web TV experience that rivals cable.
Joost just launched a beta but have already have sewn up a deal with Viacom and are likely to get the big content providers in their tent.
The biggest nuts to crack are nailing down the web measurements and advertising models. By making TV viewing and advertising as quantifiable as performance marketing, Joost can boost video advertising […]
Published by John Gartner
Continue reading: Online Video: Where the Boys Are
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