Old media needs to learn about distribution if they want to survive in the fast-paced online, according to IAC’s Barry Diller. Diller says (as quoted in the Financial Times that video and print publishers who resist decentralized content distribution will fall into the same trap of the music biz that has seen copyright infringement and alternative distribution sap their revenue.
Now, if they dont distribute, then you have the same effects that happen, probably with the music business. If they bury their head in old sand.
Diller is right - decentralization is the only way to reach a broad audience. Unlike the 100 or so channels of TV, there are millions of websites, and pretending that you can pull all the strings (like NBC/Fox) is the wrong way to go. Media companies who want millions of eyeballs need to work with and not against the Joost’s and YouTubes of the world […]
Published by John Gartner
Continue reading: Old Media Can’t Let Go
Related with "Old Media Can’t Let Go"
Social Media, New Media, Web2.0 Strategy, and…
I just posted my latest-and-greatest resume onto Craig’s List: San Francisco, Washington, DC, Seattle, and New York City Social Media, New Media… Social Media, New Media, Web2.0 Strategy, and...[...]
Troubled Teenagers and Media Manipulation
Troubled Teenagers and Media Manipulation May 18th, … . One of the most powerful tools in the arsenal of methods for teen crisis intervention is simply turning media … of influence in their teen’s life - not the media. Relevant Tags:captive audience, crisis Troubled Teenagers and Media Manipulation[...]
Website Changes With Footbridge Media
Website Changes With Footbridge Media April 5th, 2007 by Aaron O’Hanlon At Footbridge Media, we are 100% dedicated to our clients. In doing so, we… Website Changes With Footbridge Media[...]
A Puppet The Weather Hawaii = New Media…
Since returning from our New Media Marketing speaking tour in Singapore I’ve been buried in three new projects, including managing the final setup of… A Puppet The Weather Hawaii = New Media...[...]
Where is Social Media heading, a podcast with…
One of the new media firms on the leading edge of innovation these days is Organic. Founded back in 1993, it is, in fact, the first dedicated digital… Where is Social Media heading, a podcast with...[...]
