The NBA scores a triple-double by inviting fans to mash-up music with video highlights. In partnership with EyeSpot.com, the league is offering the NBA.com Highlight Mixer, which fans use to create highlight reels and add music from labels including Surfdog Records and Geffen.
As I’ve been saying, entertainment companies will generate loyalty and revenue by encouraging the YouTube generation to manipulate their content to create custom videos. The NBA is the first professional sports team to do so, and the other leagues should follow suit.
The same goes for the TV networks, which are slowly getting together with YouTube to allow fans to take clips from their shows and add background music. It gets fans to keep coming back and to compete with their friends for the best mixes.
The only thing missing from the NBA announcement was about embedding advertising or sponsorship of the videos. Fans will tolerate some […]
Published by John Gartner
Continue reading: NBA Scores Big With Video
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