Newspapers are poised to claw back lost advertising by attracting big brands to their own online operations The migration of advertising spending to the internet is fast leaving traditional newspapers and even TV stranded. The gap is getting wider, as growth in online advertising - at 41% in 2006 - far outstripped growth in national newspapers - at 0.2% - and TV, which saw advertising revenues drop 4.7%.
Published by Chris Houchens
Continue reading: ‘Money follows eyeballs’ and all eyes are glued to the web
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