If you want to know the weather in Bangalore or Mumbai, don’t go to weather.com, just answer your home phone.
Companies are offshoring their customer service departments faster than you can say “tax loophole,” and now telemarketing is tapping into the large international English speaking population by transferring jobs overseas.
Now I’m not a protectionist, but for me, hiring someone who, as is often the case, is difficult to understand because of their dialect as the first point of contact in introducing a new service is a bad idea. If the company really wants me at a customer, they should be providing the most knowledgeable, easily understood person to broadcast their initial message.
Even though I’m on the do not call list and filter my calls, I still get 3 or more calls per day from mortgage services that employ call centers in India. As soon as I hear someone who […]
Published by John Gartner
Continue reading: Marketing From the Third World Isn’t First Rate
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