In which I attack helpless brand extensions…

Favorite Firefox Extensions

If you’re not using Firefox browser yet you’re not going to understand why I’m giddy about something called extensions. Since Firefox is an open source software anyone smart enough to write a way to extend it’s functionality can make my browsing experience better. Now, like a lot of things that[...]

Basic Brand Building

A brand is the essence of who you are. The more powerful the brand the more memorable you will become. Think about brands that you can identify with. What impresses you about them and what attributes make you remember them? Brand icons didn’t get that way over night and many[...]

The Brand Gap

The Brand Gap By hafihz | May 19, 2007 When design meets strategy, it’s about understanding what makes a brand. Topics: Marketing | No Comments » The Brand Gap[...]

Build Your Personal Brand

by Bud Bilanich Your brand is how people think of you. Tom Peters says that “a brand is a trust mark, it’s shorthand, it’s a sorting device.” Think of… Build Your Personal Brand[...]

Brand and Branding

Brand or branding refers to a conscious or subconscious recognition of a particular product or services which is geared toward one objection; mainly differentiation among product and services. In it is most basic form; a brand is designed to attribute unique set of features that enable end users to Brand and[...]