I love it when I’m right.
I predicted a few months ago that the C-level masses were going to take the concept of The Long Tail and corrupt it.
And today, I received an email newsletter from the CEO of a major online media CMS. And while he was in the neighborhood of being right, he was leading his readers in the wrong direction. I don’t think he realizes that most of his customers still want the majority of their market.
You can’t sell the idea of niche markets to mass media. They don’t match up. It’s not about keeping customers longer and having them more involved. It’s about finding the FEW people who are searching for something to be a dedicated fan of.
The long tail is a great place to find customers, but you have to sell more than vanilla, chocolate, and strawberry. You can’t be the place where “everyone is going […]
Published by Chris Houchens
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