Lately, I’ve noticed lots of companies have adopted a Forrest Gump marketing philosophy.
This occurs when you’re not taking care of the marketing side of the business, but you’re still growing and opportunities are presenting themselves because of destiny and/or blind luck.
Does it work for some businesses? Yes.
Is it a sound philosophy? No.
Because while sometimes you find yourself an international ping pong champion who meets Nixon, you could just as easily be waistdeep in mud in Southeast Asia while Jenny is back in the states getting high.
You control your marketing destiny. Don’t be swayed by wherever the current takes you. Develop a marketing plan and get to the goal.
Published by Chris Houchens
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