Guerilla Stupidity

So many things to say about the marketing campaign/terror scare in Boston.
First off, I’m a huge fan of unconventional low cost marketing, but I hate “guerrilla marketing” with a passion.
The original concept of guerrilla marketing was a good idea. And that original idea is still good. But today, guerrilla marketing has degraded into dumping trash with a logo on it around an area or doing things that look like they’re gathering attention, but have no impact on sales/awareness/etc.
Jaffe has the best quote:
“Bottom line is that we’ve become so desperate to “break through the clutter” that words like “viral”, “buzz” and “guerilla” are quickly turning into the equivalent of shooting gerbils through cannons…and I think we know how that story ends.”
This Cartoon Network campaign reminds me of one they did about a year ago with inside jokes /catchphrases from some of its original programs and/or characters. I didn’t like that campaign […]

Published by Chris Houchens
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