Greenfield Online, Inc. Launches B2B Initiative…

The Four R’s of B2B Marketing

B2B marketing professionals can benefit from taking this approach when defining their marketing plans. What I call the four R’s. I use these as… The Four R's of B2B Marketing[...]

B2B Marketers Do It, Too

B2B Marketers Do It, Too 1.The product or service has to add value for the sender, as well as, the receiver. 2.The offer has to be deliverable. You… B2B Marketers Do It, Too[...]

The Best B2B Advertising Agencies

B2B Magazine has created a list of the top 100 B2B (Business to Business) advertising agencies. Below is the list with links to the ad agencies’… The Best B2B Advertising Agencies[...]

The Importance of Online Research in Business to…

By Kirk Crenshaw - May 21, 2007 Search Shows its Importance in B2B Purchases - New Survey from Enquiro Enquiro has just released the results of a … their research online started with Google 73% of those who used a vertically focused B2B search engine used Business.com The majority of[...]

Lexus Launches Interactive Ad Campaign

Lexus Launches Interactive Ad Campaign April 2nd, 2007 - No Responses Lexus is spreading its message about safety with new interactive ads consumers… Lexus Launches Interactive Ad Campaign[...]