Time Inc. has joined the ranks that believe that the best way to grow profits for web properties of print publications is through video. This latest commitment from a major publisher gives further proof that print publishers are going to find it nearly impossible to go alone, and that video advertising is likely to more than double each year for the foreseeable future.
Time Inc. Studios was launched in November to develop video for the websites of its magazines including Sports Illustrated, Business 2.0, Essence, and Time, according to MediaPost>. The new standard is for magazine articles to be complemented by video features online, and Time sees a healthy portion of its revenues coming from online and video advertising.
While niche publications and blogs can survive without video, mass-market consumer publications have no choice but to create their own video or partner (like Money magazine does with CNN) with a […]
Published by John Gartner
Continue reading: For Time, Video Is Money
Related with "For Time, Video Is Money"
Local Video: Ahead of Its Time
Local companies can now buy pre-produced video advertisements, but the Spotzer service may be ahead of its time. Spotzer is making generic ads for businesses such as law firms that will run in local markets determined by the advertiser. The same ad can run in different local markets without causing[...]
Viral Video Craze!
It’s almost time! Get ready for the greatest video series in history… Viral Video Craze![...]
Who Else Wants To Own And Make Money From A…
Who Else Wants To Own And Make Money From A Superb Quality Collection Of Time Saving And Newbie-Friendly Webmasters Tools Dear Friend, If you are… Who Else Wants To Own And Make Money From A...[...]
Using Video on the Web
YouTube, Google Video and other related video sites aren’t just for hobbyists anymore. Businesses post their videos on these sites, too … especially for business. Videos add something words in an e-mail or on a Web site can’t: emotions … and give viewers a choice. A business that can take[...]
No Ads, No Video Search
Video search sites are finding making money a challenge, and that’s because they haven’t found an effective method of integrating advertising. While Google (via YouTube) has traffic and Blinkx has great technology, but not enough exposure, they both have no choice but to integrate pre-roll or post roll ads. Writing[...]
