Does your product/service/widget give customers…

Are we really listening to our customers?

Are we really listening to our customers? Posted by dhotchkiss under Marketing No Comments There is a video circulating in the marketing (and now library) blogs that is a great illustration of how advertising/marketing firms are not listening to their customers. They assume they know what their customers wants and[...]

How often should you email your customers?…

How often should you email your customers? How do you want your customers to feel when they get that email? … -founder of Jugglemail.com the ultimate email marketing solution. Visit jugglemail.com for a free test How often should you email your customers?...[...]

Do your customers hate you?

Through Digg I came across a blog post called  4 Signs Your Customers Hate You. Good post referring to a Harvard Business Review article on companies which profit by policies which tick off their customers (for example, miss your credit card payment due date by a day, Do your customers hate you?[...]

Where are your customers on the Participation…

Steve Rubel, of Micro Persuasion, has an interesting take on a Forrester report He focuses on the Participation Ladder and observes the importance of deciding where your target customers sit on the ladder and the implications for marketing strategy.[ Participation Ladder] Where are your customers on the Participation...[...]

Get More Customers with Better Headlines

by Kevin Stirtz Every one of us is exposed to over 3,000 different messages every day. Each one of these is competing for a small slice of our… Get More Customers with Better Headlines[...]