I’ve been duct taping pages on my web site for so long that, well, the occasional link gets broken or a page that was linked to in article I wrote years ago no longer exists and surfers get the dreaded - Page Not Found 404 Error message.
It’s a pretty simple trick to create a custom error page instead of living with the one thrown off by your server. This way, you have the chance to redirect your visitor to a page that might allow them to find what they were after. I was reminded of this little trick in an article from Cat Seda - she’s got a wonderful new book out called How To Win Sales and Influence Spiders. You should grab this very practical, fresh information now.
Here’s the note from her newsletter.
You’ve seen a “404 error” page, right? At some point, we’ve all clicked a link to […]
Published by Lee Odden
Continue reading: Custom Error Pages May Save the Surf
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