It may feel like everyone in the universe is using Google’s PPC network, but that’s not true. Consumer publisher Conde Nast’s U.K. division passed over Google and Yahoo and is going with MIVA’s PPC service.
Conde Nast’s 12 websites get more than 54 million page views per month, so it’s a significant win for MIVA. Ads will match the content and style of each of the magazine websites.
Google has the network volume and advertiser relationships that makes them hard to beat, but ad relevancy played a role in the switch from Google to MIVA, according to a Conde Nast, as quoted in MIVA’s press release.
Relevancy should equal greater click through rates, obviously a major concern for publishers looking to maximize revenue.
Published by John Gartner
Continue reading: Conde Nast Picks MIVA for PPC
Related with "Conde Nast Picks MIVA for PPC"
PPC, Show Your Customers the Money
PPC, Show Your Customers the Money Posted by Marty Weintraub on March 16th 2007 in Paid Marketing The magic of contextual advertising on Google… PPC, Show Your Customers the Money[...]
SEO Strategy | PPC and SEM Optimization Applied
Some in the PPC world know about the difference between what people search for when they’re starting out researching something and when they’re out to… SEO Strategy | PPC and SEM Optimization Applied[...]
Ban On PPC Trademarked Terms
People have been suing Google for years over competitors bidding on their trademarked terms, but not until now has one maverick state decided to do… Ban On PPC Trademarked Terms[...]
800 PPC $$ To Join My Agloco Network
I Personally Offer an Incentive For anyone who joins my Agloco network… The incentive is : 800 pay-per-click dollars in SBD ppc search engine… SBD… 800 PPC $$ To Join My Agloco Network[...]
Tricky Retailing Survey Data: My Money Is on PPC…
Online retailers say they spend more money on PPC than search engine optimization and that SEO provides a better ROI than paid search. Go figure… Tricky Retailing Survey Data: My Money Is on PPC...[...]
