Well done P-O-P (point-of-purchase) specialist The Valley Group. They are celebrating after scooping a gold award at the POPAI European Awards - `The Oscars’ of the P-O-P industry - for its permanent in-store display for T-Mobile’s Web `n’ Walk campaign.Extracted from The Valley Group’s website…Independent research shows that over 74% of purchase decisions are made in-store, increasing the importance of P-O-P as a communication medium. Congratulations from theMarketingblog - great win.
Published by Chris Houchens
Continue reading: British firm wins gold at `The Oscars’ of the P-O-P industry
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