Best of 2006

Last year around this time, I posted the “Best of 2005” posts here on the Shotgun Marketing Blog. And once you start something like that…it never stops.
The rationale for what’s on the 2006 list? These are posts that got lots of feedback from readers…became mini-ideaviruses around the web…or are just posts that I like alot.
And as I said last year, thank you so much for being a reader, thinking that some of this stuff is worthwhile, and spreading the word….
And now, roll the year-end tribute reel….
Problems and SolutionsFigure out the marketing problem BEFORE the solution
Your Account is Currently OverdueSpend millions on marketing…and then have it crushed with 39 cents.
Changing Words - Changing Brands and follow-upTo change a brand…change the experience…not just the words.
New Business StrategyI spread knowledge to millions of Russians in three paragraphs.
Lies, Damned Lies, and Statistics and follow-upWhen you publish numbers, they become real.
Who’s in Charge Here?Sounds personal.
Marketing […]

Published by Chris Houchens
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