In the past I’ve written about the content versus links debate where SEOs seem to fall on one side or the other when assigning the majority of importance for search engine rankings. What’s missing from that conversation is the need for a distribution network.
There are many that believe the key to a successful link building campaign is to create content worth linking to. However, if you create great content and no one knows about it to send a link, then there’s a lot lost on the effort. “Build it and they will come” is not the reality with search marketing despite the hype from SEO nay-sayers.
The key to realizing the linking benefit from creating useful, engaging and unique content is to create channels of distribution. As the network of people paying attention to your web site or blog grows, the greater the number of unsolicited links will […]
Published by Lee Odden
Continue reading: 5 Tips for Content Distribution Networks
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