New data from DoubleClick reveals that video ads get twice the click through rate of static image ads. It’s no surprise that interactive content is more effective, but I’m wondering why video ads aren’t being integrated into contextual advertising and search marketing. DoubleClick tallied the results from 2.7 billion video impressions and found that click through […]

As much time and effort that marketers put into improving visibility within search results, not all search engine ranking pages (SERPs) are good. Increasing numbers of companies are experiencing the sharp edge of the sword from disgruntled employees or customers taking advantage of the amazingly simplistic process of publishing content to the web. You may […]

The search for a better search continues to accelerate as hundreds of startups are focused on outdoing Google. While we all know that search technology is far from perfect today, it is amazing that so many startups have the chutzpah to take on the GOOG. Most of the companies don’t aspire to directly compete with Google, […]

Time Inc. has joined the ranks that believe that the best way to grow profits for web properties of print publications is through video. This latest commitment from a major publisher gives further proof that print publishers are going to find it nearly impossible to go alone, and that video advertising is likely to more […]

Behavioral networks Revenue Science and Tacoda are demystifying how behavioral networks work to take some of the FUD out of participating whether you are a consumer, advertiser or publisher. So far marketers have only scratched the surface of what behavioral targeting can offer, but that may be changing soon. HowToTarget.com from Revenue Science explains how it […]

Could music downloads be going the way of the dodo? Maybe, according to a report from Pyramid Research. The company says that owning media is overrated, and subscription music services from wireless carriers are the wave of the future. Per Pyramid: “The report argues that the devaluation of ownership means that models offering access to vast […]

Yahoo Small Business has offered very good, inexpensive web hosting for some time now. They also offer software called Site Builder to help you build a small business site. Site Builder is a bit clunky and comes with a learning curve to make it work. Today, Yahoo announced an addition to the small business web site […]

Blogs allow you to cheaply and quickly begin a smarter conversation. And once you get it going, that conversation starts bleeding out into all other areas of your business- including advertising, PR and corporate communications. One of the links in Jeff Barr’s blog link roundup. Published by Chris HouchensContinue reading: "Blogs allow you to cheaply and quickly […]

Yay - it’s corporate blog research report time. This time, Lewis PR has surveyed the international corporate blogging landscape (.pdf) and, in digest, found:- “Less than 5% of companies worldwide currently have a corporate blog.” Most impressively, Lewis nails its colours to the mast and offers guidelines on the amount of time corporate bloggers should […]

Quick quiz: on which medium can you broadcast your marketing message to the entire planet for pennies on the pound? Yep, the podcast. Sony, Gap and Warner Bros. are but a few of the growing number of advertisers to utilise podcasts. But the real pioneers are politicians, journalists and entrepreneurs who have taken to podcasting […]

Did your parents ever warn you about “the bad part of town?” Well, the web has those places too. A lot of people understand that links back to a web site can help a web site get better rankings in the search engines. Problem is, blindly seeking any kind of link may do more harm than […]

Emotional connection to something is translated by the senses. With marketing one of the goals for many companies is to create and deepen the emotional connection clients and prospects develop with a product, company or service. This is what creates unshakable loyalty, unsolicited referrals, and viral word or mouth. For most humans these connections involve how […]

Here is the winner of the World’s Best Direct Marketing Award for 2006. The Big Ideas web site is a visual playground, with the quirkiest navigation we’ve seen for a while–a big pencil that the user pushes around the computer screen. Take a look! Published by Chris HouchensContinue reading: Big Ideas come out of Big Pencils

Lots of small businesses do essentially the same thing. That reality leads to an even greater perception by the prospective client that one accountant is like another, one web designer is like another, one remodeling contractor is like another, one fill in the blank here is like another. In your heart you may know that’s not […]

Spam is one of those features that comes with a blog and stopping it isn’t quite as easy as it should be. Here are a few ideas to help you out. Install Akismet - This has to be one of the best plugins. The downside is they’d like you pay if you get a […]

Florida’s Attorney General has started to investigate AzoogleAds.com’s business practice. The investigation centers on the company’s ringtone ads and possible unfair and deceptive trade practices, according to AffiliateTip.com. Just like free images or movie clips, “free” ringtones in exchange for downloading adware is an effective practice. Let’s face it, people are often gullible and will blindly […]

Bravissimo has launched a new ad campaign featuring the ladies who wear their bras. The women, all different ages and sizes, have one thing in common - their boobs are DD or above, with their exact cup sizes proudly displayed in the TV and magazine ads which launched this week. Bravissimo’s Jo Lee says: “Our customers […]

Things it takes most of us 50 years to learn…. 1. The badness of a movie is directly proportional to the number of helicopters in it. 2. You will never find anybody who can give you a clear and compelling reason why we observe daylight-saving time. 3. You should never say anything to a woman that […]

Website owners might be getting a bump in ad revenue during the next 18 months as politicians are viewing the web as an important advertising medium. The 2008 election season could establish video advertising rates and practices for the online industry. The “Hilary 1984″ ad on YouTube received national attention in short order, and we can […]

The Funky Rugs website has been designed to be their online rug catalogue. The art of Public Relations has always been considered a vital component for building brand value, maintaining brand vitality and establishing brand credibility. This is true to both high street and web based companies. Most recently, we have noticed the advent of […]

The eighth SES New York conference is coming up pretty quickly and as one of the last “Danny” programmed events, it should be a great one. I’ve been blogging SES shows for several years now and have advanced both knowledge and industry contacts tremendously by doing so. Barry, Chris and Ben have also done […]

Blackberry addicts and news junkies can get their fix more easily thanks to a new RSS reader. NewsGator Go for BlackBerry lets you view and manage feeds from the ubiquitous mobile device. The reader synchronizes with NewsGator’s desktop and online products so that you won’t have to waste time sorting through headlines that you have already […]

The Apple TV is out, and many Mac enthusiasts are salivating over the new tiny boxes. While it may eventually have a sizable audience, most people should probably take a pass on version 1.0. Yes, per the reviews it is simple and elegant to use, as long as you purchased your TV recently. But the primary […]

Successful businesses usually get that way by doing something well. Really successful businesses get that way by doing something well and documenting, duplicating, and training associates on how to do it using a system. A killer innovation strategy in these cases is to look at what you do well and determine how to turn it into […]

How about this for an inclusion in your next blog? Check this link  Regards  Tony Raynor, Abbey Telecom Ltd, Tel: 01254 272000. Thanks Tony - readers if you have new material please send it to us The Editor. Published by Chris HouchensContinue reading: How to install a telephone …..not

Search Engine Room here in Sydney has officially wrapped up and it’s back to business for us. Well, sort of. The time difference between Australia and back home makes things a little tricky but thanks to Email and a great team, the show goes on. We’ll have 4 days to check out Sydney, which […]

CNN has redesigned its video and image library to make it easier to license content. The company is making strides to be more open in working with partners to share its more than 400,000 and 80,000 videos. The company is in the process of digitizing its video archive back to 1980. CNN wants the cash up […]

Google is doing another limited test of pay per action advertising on its AdSense partner websites. The limited test is by the choice of the publisher, who would make a higher commission for each transaction but few transactions. Greg Sterling says advertisers and publishers should be interested in giving PPA a spin. That’s an understatement for […]

Wired had an interesting feature on what’s being called the snack culture. The snacks they are referring to, however, are bite size information snacks. The idea is that people seemed obsessed with consuming information in quick hits rather than investing attention in a deeper read. There are lots of reasons for this, but as a marketer […]

We’re starting day two of Search Engine Room and I’m really looking forward to it. Day one went very well with some really interesting presentations on a variety of topics ranging from vertical search to link building. I did a presentation on SEO and PR and it seemed to go pretty well. Quite a few […]