Archive for 'February, 2007' category.
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Published by Chris […]
Finding your way around the job market has never been easy. A good recruitment firm can help, but choosing the right one could mean the difference between landing the perfect job and spending months fruitlessly searching. However, unlike just about every other industry, candid feedback on which recruitment firms perform the best is very thin […]
Local companies can now buy pre-produced video advertisements, but the Spotzer service may be ahead of its time.
Spotzer is making generic ads for businesses such as law firms that will run in local markets determined by the advertiser. The same ad can run in different local markets without causing a conflict,
according to Marketwatch’s Bambi Francisco.
Local […]
Search marketers should rework their content to make it more conversational according to Adam Broitman of Morpheus Media, and I think he’s on to something.
Broitman points out that much of marketing is now a conversation, but search marketers have not incorporated the concept into their keyword purchases. Consumers are getting used to hearing about companies […]
The winds of change are blowing in the search marketing conference scene this year with more offerings than ever. The big conferences persist, while new challengers as well as smaller and more practical seminars emerging.
SEO and Paid Search education is not limited to conferences with the DMA Search Engine Marketing Certification and the SEMPO Institute […]
The BPMA relaunched its website last month with new functions to put members in control of their listings and help visitors find promotional goods more quickly. New media company e-mango has overhauled the site, which includes an updated directory and 40 guides on sourcing and buying merchandise. The BPMA’s 700 members can upload more details of […]
we have just launched this new site for entrepreneurs www.freshbusinessthinking.com Take a look at some of the interviews on the IPTV part. Interview with Doug Richards who talks about the essential attributes of successful entrepreneurs and what skills are needed to complement them in building a business that lasts.Play Video Nick James, Fresh Business Thinking 0845 226 3050.
Published […]
we have just launched this new site for entrepreneurs www.freshbusinessthinking.com Take a look at some of the interviews on the IPTV part. There is an interview with Doug Richards Play Video who talks about the essential attributes of successful entrepreneurs and what skills are needed to complement them in building a business that lasts. Nick […]
REACH is the `Registration Evaluation and Authorisation of Chemicals’ regulations due to come into force across Europe this year. It is the most wide-ranging legislation ever to affect the chemical industry and will have an impact on thousands of UK businesses. Lexicon PR has been appointed by ETCIC (Environmental Technologies Centre of Industrial Collaboration) and […]
Hi Will,I run two websites at present both I believe useful to marketing professionals…Firstly…www.directmailservice.co.uk - which is our sales site for DM but possibly more interesting is www.thedatabasemanager.co.uk which gives information about the various data cleaning services that are available.If your readers are reviewing their current supplier of mailing lists or mailing list management services then please […]
Will, I created a website as a bit of fun and to use as a test bed for search engine maximization - it’s called www.thedogblog.co.uk - it now features in the top 3 worldwide on Google for `working cocker spaniel stud’ or `working cocker spaniel contact’ - so it served it’s purpose and I can […]
Hi Will, We have recently launched a Webshop and I would be grateful if you could place this. Ashley, Shopforcomponents.com.
Published by Chris HouchensContinue reading: Ashley presents his new components webshop
Meethalfway.com allows you to meet friends or family that live a distance away and you are looking to meet somewhere between your two homes, simply enter the postcodes and it brings you up a list of restaurants, cafes and cinemas half way between in which you could meet! Stophalfway.com is the perfect solution for families […]
I’ve recently reopened the Duct Tape Marketing forum to allow small business owners to meet and discuss marketing with like minded business folks. Duct Tape Marketing Authorized Coach Bill Brelsford of Rebar Business Builders is moderating the forum to keep the conversation valuable to members and visitors.
If you haven’t ever gone by, visit today and […]
It’s official: we have passed the point where social media networks are a novelty, and we now have more choices for sharing our lives and interests with others than the market can sustain.
Now we’ve got former Netscape guru Marc Andreessen offering “Ning” (where did that name come from?) a free social networking site. And there’s […]
Marketers looking to reach younger males should invest in online video, according to data from Leichtman Research Group. The group says men aged 18-34 account for 41% of those who view video online on a daily basis, as well as making up over two-thirds of adult YouTube watchers.
So hello beer, sneaker and video game advertisers, […]
In the past I’ve written about the content versus links debate where SEOs seem to fall on one side or the other when assigning the majority of importance for search engine rankings. What’s missing from that conversation is the need for a distribution network.
There are many that believe the key to a successful link […]
Not long ago I recall that the Holy Grail of business was something referred to as the Paperless Office. This was the notion that software and computers would allow businesses to operate without printing anything on paper. Funny thing is though it seems that while we are much more efficient and much more global, we […]
BitTorrent finally unveiled its legal video download service today, offering 5,000 movies, games, TV shows and music videos. The company is trying to stay one step ahead of peer-to-peer competitor Joost, which has been getting lots of buzz as the “future of movie downloads.”
The BitTorrent Entertainment Network has Warner Bros., Paramount and MGM on board, […]
Podcast advertising grew substantially in 2006, but it will remain a niche for the foreseeable future, according to an eMarketer report quoted in MediaPost.
“Podvertising” will grow five-fold during the next five years according to eMarketer, but the company says podcasts will always have a limited audience. “Despite an incessant buzz about the medium, regular podcast […]
SEMPO sent out an announcement email this morning announcing the new board of directors for 2007. There were 37 nominees on the ballot and this year there was a 100% increase in the number of voters. Congrats to all!
Chris Boggs - Search Strategist, Avenue A/Razorfish
Massimo Burgio - Global Search Expert, Global Search Interactive
Fionn Downhill - […]
… win a superb all expenses paid trip for 2 to the 2007 US Open at Oakmont Country Club, PA. For your chance to win this trip enter our click to win a Tri-Bag, then stay online and complete our survey. All participants will be entered for this draw to take place 26th March 2007.
Published by Chris HouchensContinue […]
Carlsberg UK is to spend more than £5 million on marketing support for a major UK launch of Tuborg.
Published by Chris HouchensContinue reading: Tuborg launch
Shoppers in the UK now buy £300million of Fairtrade goods a year, campaigners revealed yesterday. As Fairtrade Fortnight begins, figures show sales hit £290million in 2006, a rise of 46 per cent on the previous year. And this year, sales are already running at an annual rate of at least £300million.
Published by Chris HouchensContinue reading: […]
We’re back. On April 4, 2007, the second Blogging4Business conference will take place at the London Marriott, Mayfair, London. Our first conference was a great success with over 180 executives from FTSE 250 companies along with leading marketing, media and PR professionals in attendance. Click on the banner to register and get more info or […]
Register here for Blogging4Business…The 2007 conference will have 9 panels covering; Navigating and understanding social networks Should your company be podcasting? The risk and opportunities behind social media marketing and advertising What’s the ROI of corporate investment in Second Life and virtual worlds? Massaging the Message - how PR is adapting to consumers who talk back […]
The Kauffman Foundation, The New York Times, and Inc are the national sponsors for an ambitious undertaking known at Entrepreneurship Week USA
The weeklong event, Feb 24-Mar 3, features sponsored learning and networking events all across America in an attempt to bring some serious focus on the job of being an entrepreneur. When you visit the […]
Plans by Cadbury to send out nut allergy warning labels for retailers to stick on hundreds of Easter eggs to avoid a major recall have been slammed as “dodgy” by allergy experts. The “stickering” strategy, which is understood to be starting this week, will see Cadbury field representatives sent out to stores to put nut […]
“I think that dog did not survive, but it was still hilarious” Preview of a new Suzuki commercial.
Published by Chris HouchensContinue reading: Poodle Power …a new Suzuki Commercial
Well done P-O-P (point-of-purchase) specialist The Valley Group. They are celebrating after scooping a gold award at the POPAI European Awards - `The Oscars’ of the P-O-P industry - for its permanent in-store display for T-Mobile’s Web `n’ Walk campaign.Extracted from The Valley Group’s website…Independent research shows that over 74% of purchase decisions are made in-store, […]
